Buy Books, Subscriptions and Tickets

Author: Heffernan, Margaret (University of Bath, School of Management)

Business strategy

Published on 25 March 2025 by Bristol University Press (Policy Press) in the United Kingdom.

Paperback | 214 pages, 24 Illustrations, colour
216 x 140 | 0g

Most people hate and fear uncertainty. It causes such stress and anxiety that we often choose certain surrender over doubt, becoming passive, dependent, addicted—and more anxious than ever. Doubling down on the certainties promised by technology and micro-management only makes things worse, leaving no opportunity for innovation, adaptation or invention. Artists live with uncertainty constantly—but instead of waiting for the future, they run towards making it, with agency and freedom. What can we learn from them, about facing into a future that grows more uncertain daily?At a time when organizations of all kinds crave innovation but complain their people lack creativity and initiative, the arts have never been so essential to our future. We may not all be artists, but we can learn to think like them. Margaret Heffernan makes a compelling argument for the vital integration of art into all aspects of our lives and for artists to guide us with their stamina, freedom and endurance.