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Inspired by the Icelandic tradition, Jólabókaflóðid is an annual tradition we have embraced at Red Lion Books for a number of years. It translates as Yule Book Flood. Icelanders give books to each other on Christmas Eve and then spend the night reading. We choose one book and will ONLY sell it to our customers if they abide by the following rules It has to be a gift to yourself (over the years people have extended this to family and friends)You can’t open it until Christmas EveYou mustn’t post about it until Christmas Day ​This Red Lion Books tradition has grown […]